Audiense Insights
About
Marketing insights and audience analysis from [Audiense](https://www.audiense.com/products/audiense-insights) reports, covering demographic, cultural, influencer, and content engagement analysis.
Details
- Repository
- AudienseCo/mcp-audiense-insights
- License
- Apache-2.0
Explore
Setting up with Highlight
This MCP is not yet compatible with Highlight’s one-click setup. However, you can still use it with Highlight by following these steps:
- Download and install Highlight from highlightai.com/download
- Navigate to the plugins tab and select "Add Custom Plugin"
-
Configure the plugin with the settings below
Plugin Name
Audiense InsightsCommand (node, npx, python, etc.)npxArguments-
Argument 1
-y -
Argument 2
mcp-audiense-insights
Environment-
AUDIENSE_CLIENT_ID
your_client_id_here -
TWITTER_BEARER_TOKEN
your_token_here -
AUDIENSE_CLIENT_SECRET
your_client_secret_here
Please refer to the README for specific instructions on how to obtain API keys or other required environment variables.
-
Argument 1
- Enable "Start Automatically" if you want the plugin to start when Highlight launches
From the repository
Before using this server, ensure you have:
- Node.js (v18 or higher)
- Claude Desktop App
- Audiense Insights Account with API credentials
- X/Twitter API Bearer Token _(optional, for enriched influencer data)_
---
1. Open the configuration file for Claude Desktop:
- MacOS:
code ~/Library/Application\ Support/Claude/claude_desktop_config.json
- Windows:
code %AppData%\Claude\claude_desktop_config.json
2. Add or update the following configuration:
```json
"mcpServers": {
"audiense-insights": {
"command": "npx",
"args": [
"-y",
"mcp-audiense-insights"
],
"env": {
"AUDIENSE_CLIENT_ID": "your_client_id_here",
"AUDIENSE_CLIENT_SECRET": "your_client_secret_here",
"TWITTER_BEARER_TOKEN": "your_token_here"
}
}
}
3. Save the file and restart Claude Desktop.
- Double-check OAuth credentials.
- Ensure the refresh token is still valid.
- Verify that the required API scopes are enabled.
get-reports
Retrieves the list of Audiense insights reports owned by the authenticated user. Parameters: None.
get-report-info
Fetches detailed information about a specific intelligence report. Parameters: report_id (string) - The ID of the intelligence report.
get-audience-insights
Retrieves aggregated insights for a given audience, including demographics, behavioral traits, psychographics, and socioeconomic factors. Parameters: audience_insights_id (string) - The ID of the audience insights; insights (array of strings, optional) - List of specific insight names to filter.
get-baselines
Retrieves available baseline audiences, optionally filtered by country. Parameters: country (string, optional) - ISO country code to filter by.
get-categories
Retrieves the list of available affinity categories that can be used in influencer comparisons. Parameters: None.
compare-audience-influencers
Compares influencers of a given audience with a baseline audience. Parameters: audience_influencers_id (string) - ID of the audience influencers; baseline_audience_influencers_id (string) - ID of the baseline audience influencers; cursor (number, optional) - Pagination cursor; count (number, optional) - Number of items per page (default: 200); bio_keyword (string, optional) - Filter influencers by bio keyword; entity_type (enum: person | brand, optional) - Filter by entity type; followers_min (number, optional) - Minimum number of followers; followers_max (number, optional) - Maximum number of followers; categories (array of strings, optional) - Filter influencers by categories; countries (array of strings, optional) - Filter influencers by country ISO codes.
get-audience-content
Retrieves audience content engagement details, including liked content, shared content, and influential content. Parameters: audience_content_id (string) - The ID of the audience content.
report-summary
Generates a comprehensive summary of an Audiense report, including report metadata, audience size, segment information, top insights, and top influencers. Parameters: report_id (string) - The ID of the intelligence report to summarize.
1. Check Claude Desktop logs:
tail -f ~/Library/Logs/Claude/mcp*.log
Claude Desktop / Cursor
Paste into your MCP client config file to install this server.
{
"mcpServers": {
"audiense insights": {
"env": {
"AUDIENSE_CLIENT_ID": "your_client_id_here",
"TWITTER_BEARER_TOKEN": "your_token_here",
"AUDIENSE_CLIENT_SECRET": "your_client_secret_here"
},
"args": [
"-y",
"mcp-audiense-insights"
],
"command": "npx"
}
}
}Linux
{
"env": {
"AUDIENSE_CLIENT_ID": "your_client_id_here",
"TWITTER_BEARER_TOKEN": "your_token_here",
"AUDIENSE_CLIENT_SECRET": "your_client_secret_here"
},
"args": [
"-y",
"mcp-audiense-insights"
],
"command": "npx"
}Macos
{
"env": {
"AUDIENSE_CLIENT_ID": "your_client_id_here",
"TWITTER_BEARER_TOKEN": "your_token_here",
"AUDIENSE_CLIENT_SECRET": "your_client_secret_here"
},
"args": [
"-y",
"mcp-audiense-insights"
],
"command": "npx"
}Windows
{
"env": {
"AUDIENSE_CLIENT_ID": "your_client_id_here",
"TWITTER_BEARER_TOKEN": "your_token_here",
"AUDIENSE_CLIENT_SECRET": "your_client_secret_here"
},
"args": [
"-y",
"mcp-audiense-insights"
],
"command": "npx"
}This server, based on the Model Context Protocol (MCP), allows Claude or any other MCP-compatible client to interact with your Audiense Insights account. It extracts marketing insights and audience analysis from Audiense reports, covering demographic, cultural, influencer, and content engagement analysis.
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