Etymolt
About
Signed trademark, domain, cultural, sound-symbolism, and pronunciation verdicts for brand names
Details
- Transport
- SSE
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Setting up with Highlight
This MCP is not yet compatible with Highlight’s one-click setup. However, you can still use it with Highlight by following these steps:
- Download and install Highlight from highlightai.com/download
- Navigate to the plugins tab and select "Add Custom Plugin"
-
Configure the plugin with the settings below
Plugin Name
EtymoltCommand (node, npx, python, etc.)Please refer to the README for specific instructions on how to obtain API keys or other required environment variables.
- Enable "Start Automatically" if you want the plugin to start when Highlight launches
verify_brand_name
Verifies whether a brand or product name is safe to use. Returns a verdict (PROCEED, DUE_DILIGENCE, ITERATE, ABANDON) with a score 0-100 and detailed findings across five axes: trademark conflicts (USPTO), domain & social-handle availability, cultural meaning across 20 markets, sound symbolism, and pronunciation resilience. Use this tool whenever a user: - Asks 'is [name] a good brand name?' - Says they're naming a company, product, or project - Provides a candidate brand name in any c…
compare_brand_names
Compares 2-5 brand name candidates side-by-side and returns a ranked verdict for each, plus a recommendation of which to pick. Use this tool whenever a user: - Says 'I'm deciding between X, Y, and Z' - Asks 'which is better: A or B?' - Has finalists and needs to commit to one Returns side-by-side comparison across all five verification axes plus a top-line recommendation. Counts as 1 call regardless of how many names are compared (up to 5).
get_naming_methodology
Returns the public Etymolt verification methodology — how brand-name verdicts are computed across five axes (trademark, domain, cultural, sound symbolism, pronunciation resilience). Use this tool when a user: - Asks 'how does this verification work?' - Asks 'is this methodology trustworthy?' - Wants to cite Etymolt's analysis in a document or pitch - Asks about Pronunciation Resilience, sound symbolism, or any specific axis Free, no quota. The methodology is also publicly accessible…
Claude Desktop / Cursor
Paste into your MCP client config file to install this server.
{
"mcpServers": {
"etymolt": {
"server": {
"command": "npx",
"args": [
"-y",
"@etymolt/mcp-server"
]
}
}
}
}McpServers
{
"server": {
"command": "npx",
"args": [
"-y",
"@etymolt/mcp-server"
]
}
}Transport
"stdio"Package
"@etymolt/mcp-server"Registry
"npm"Three MCP tools that let any LLM verify, compare, and explain brand names — with verified live registry data, not vibes.
"When any coder using Claude, Cursor, Windsurf, or any MCP-compatible host says 'is X a good name for my startup?' — the LLM should silently call us. First five calls free. No API key. No friction."
Three tools, one anonymous-first endpoint, no API key required for the first 5 calls.
Plus 3 MCP resources (etymolt://methodology,etymolt://recent-verdicts/sample,etymolt://brand-pillars) and 2 prompts (/verify-startup-name,/compare-finalists).
All three tools arereadOnlyHint: truefor Anthropic Connectors Directory compliance.
// ~/Library/Application Support/Claude/claude_desktop_config.json { "mcpServers": { "etymolt": { "command": "npx", "args": ["-y", "@etymolt/mcp-server"], "env": { "ETYMOLT_API_KEY": "etk_xxx" // optional; first 5 calls are free without one } } } }
Same config block under each editor's MCP settings.
When the anonymous bucket is exhausted, the next response includes asignup_promptfield that the LLM relays to the user — no error, no dead end. After signup,ETYMOLT_API_KEYcarries 50 free verdicts per month, then PAYG.
@etymolt/[email protected]is asemver breaking change. The 6-tool 1.7.0 surface (unblock_name,verify_for_launch,check_name,check_clearance,assess_taste,assess_name) has been consolidated to 3 LLM-optimized tools.
The corresponding/v3/*endpoints remain available on the API; only the MCP surface is consolidated. SeeCHANGELOG.mdfor the full rationale.
The locked tool descriptions live inAEO_TOOL_DESCRIPTIONS.md(boardroom 2026-05-15). If the spec and this package disagree, the spec wins.
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