Google Ads Intent Mcp

by davidmosiah

2 277 downloads Not rated yet MIT

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Dry-run-first Google Ads search-term intent analyzer and negative-keyword MCP for agents.

Details

License: MIT

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- Dry-run analysis of exported search-term CSVs
- Classifies intent into waste, buyer, research, or competitor
- Drafts negative-keyword plans without applying them
- Privacy audit and connection status introspection tools
- Deterministic heuristic with optional LLM refinement
- Buyer/conversion terms automatically protected from exclusion

Setting up with Highlight

This MCP is not yet compatible with Highlight’s one-click setup. However, you can still use it with Highlight by following these steps:

Download and install Highlight from highlightai.com/download
Navigate to the plugins tab and select "Add Custom Plugin"
Configure the plugin with the settings below

Plugin Name Google Ads Intent Mcp

Command (node, npx, python, etc.)

Please refer to the README for specific instructions on how to obtain API keys or other required environment variables.
Enable "Start Automatically" if you want the plugin to start when Highlight launches

Setting up with Cursor

Open Cursor's settings
Navigate to the MCP section
Click "Add new Global MCP server"
Copy and paste the configuration below based on your operating system

JSON

{
    "mcpServers": {
        "google ads intent mcp": {
            "google-ads-intent": {
                "command": "npx",
                "args": [
                    "-y",
                    "google-ads-intent-mcp"
                ]
            }
        }
    }
}

JSON

{
    "mcpServers": {
        "google ads intent mcp": {
            "google-ads-intent": {
                "command": "npx",
                "args": [
                    "-y",
                    "google-ads-intent-mcp"
                ]
            }
        }
    }
}

JSON

{
    "mcpServers": {
        "google ads intent mcp": {
            "google-ads-intent": {
                "command": "npx",
                "args": [
                    "-y",
                    "google-ads-intent-mcp"
                ]
            }
        }
    }
}

Setting up with Claude Desktop

Open Claude Desktop's settings
Go to the Integrations tab
Click "Add MCP Server"
Use the configuration below based on your operating system

Note: Make sure Claude Desktop is running before attempting to connect.

JSON

{
    "mcpServers": {
        "google ads intent mcp": {
            "google-ads-intent": {
                "command": "npx",
                "args": [
                    "-y",
                    "google-ads-intent-mcp"
                ]
            }
        }
    }
}

JSON

{
    "mcpServers": {
        "google ads intent mcp": {
            "google-ads-intent": {
                "command": "npx",
                "args": [
                    "-y",
                    "google-ads-intent-mcp"
                ]
            }
        }
    }
}

JSON

{
    "mcpServers": {
        "google ads intent mcp": {
            "google-ads-intent": {
                "command": "npx",
                "args": [
                    "-y",
                    "google-ads-intent-mcp"
                ]
            }
        }
    }
}

Setting up with Windsurf

Open Windsurf's preferences
Go to the Integrations section
Click "Add MCP Integration"
Use the configuration below based on your operating system

JSON

{
    "mcpServers": {
        "google ads intent mcp": {
            "google-ads-intent": {
                "command": "npx",
                "args": [
                    "-y",
                    "google-ads-intent-mcp"
                ]
            }
        }
    }
}

JSON

{
    "mcpServers": {
        "google ads intent mcp": {
            "google-ads-intent": {
                "command": "npx",
                "args": [
                    "-y",
                    "google-ads-intent-mcp"
                ]
            }
        }
    }
}

JSON

{
    "mcpServers": {
        "google ads intent mcp": {
            "google-ads-intent": {
                "command": "npx",
                "args": [
                    "-y",
                    "google-ads-intent-mcp"
                ]
            }
        }
    }
}

Setting up with Cline

Open Cline's settings
Navigate to the Integrations section
Click "Add MCP Server"
Copy and paste the configuration below based on your operating system

Note: Make sure to restart Cline after adding the configuration.

JSON

{
    "mcpServers": {
        "google ads intent mcp": {
            "google-ads-intent": {
                "command": "npx",
                "args": [
                    "-y",
                    "google-ads-intent-mcp"
                ]
            }
        }
    }
}

JSON

{
    "mcpServers": {
        "google ads intent mcp": {
            "google-ads-intent": {
                "command": "npx",
                "args": [
                    "-y",
                    "google-ads-intent-mcp"
                ]
            }
        }
    }
}

JSON

{
    "mcpServers": {
        "google ads intent mcp": {
            "google-ads-intent": {
                "command": "npx",
                "args": [
                    "-y",
                    "google-ads-intent-mcp"
                ]
            }
        }
    }
}

Setting up with Goose

Open Goose's preferences
Go to the Integrations tab
Select "MCP Servers"
Click "Add New Server"
Use the configuration below based on your operating system

JSON

{
    "mcpServers": {
        "google ads intent mcp": {
            "google-ads-intent": {
                "command": "npx",
                "args": [
                    "-y",
                    "google-ads-intent-mcp"
                ]
            }
        }
    }
}

JSON

{
    "mcpServers": {
        "google ads intent mcp": {
            "google-ads-intent": {
                "command": "npx",
                "args": [
                    "-y",
                    "google-ads-intent-mcp"
                ]
            }
        }
    }
}

JSON

{
    "mcpServers": {
        "google ads intent mcp": {
            "google-ads-intent": {
                "command": "npx",
                "args": [
                    "-y",
                    "google-ads-intent-mcp"
                ]
            }
        }
    }
}

From the repository

pipx install google-ads-intent-mcp

With MCP support:

pipx install "google-ads-intent-mcp[mcp]"

Published on PyPI: google-ads-intent-mcp. Release automation uses PyPI Trusted Publishing, so GitHub Actions can publish future versions without long-lived PyPI tokens. See docs/pypi-publishing.md.

google-ads-intent --llm classify "crm software pricing"

GOOGLE_ADS_INTENT_LLM=1 google-ads-intent analyze-csv --csv export.csv
``

To actually call a backend, set OPENAI_API_KEY(and optionallyGOOGLE_ADS_INTENT_LLM_MODEL, default gpt-4o-mini) and install the openaipackage. Without those,--llmis a no-op that keeps the heuristic result. Each classification reports which path produced it via asource(heuristic or llm`) field.

Claude Desktop / Cursor

Paste into your MCP client config file to install this server.

{
    "mcpServers": {
        "google ads intent mcp": {
            "google-ads-intent": {
                "command": "npx",
                "args": [
                    "-y",
                    "google-ads-intent-mcp"
                ]
            }
        }
    }
}

McpServers

{
    "google-ads-intent": {
        "command": "npx",
        "args": [
            "-y",
            "google-ads-intent-mcp"
        ]
    }
}

MCP

google-ads-intent-mcp

Hermes-style config:

mcp_servers:
  google_ads_intent:
    command: google-ads-intent-mcp
    args: []
    sampling:
      enabled: false

Recommended first calls:

1. google_ads_connection_status
2. google_ads_privacy_audit
3. google_ads_analyze_search_terms
4. google_ads_build_negative_plan

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Details

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Setting up with Highlight

From the repository

Claude Desktop / Cursor

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